CCR Question 2- Research

 Creative Critical Reflection 2

How does your product engage with audiences and how would it be distributed as a real media text?

In films normally the way most people come to know of their existence is through trailers. So, for this question I wanted to tackle it by doing a trailer. But first I need to know how to even make a trailer.

How to Make a Movie Trailer - Editing 3-Act Trailer Structure

So, after watching this video I have identified that trailers are categorized into three main types:

• Cold Open: Critical for grabbing attention immediately with minimal setup.
• Premise Introduction (Act 1): Essential for clarity; the audience must understand the story’s baseline.
• Conflict and Antagonist (Act 2): Introduces tension and uncertainty, increasing engagement and preventing spoilers.
• Climax (Act 3): Delivers emotional and visual payoff, designed to overwhelm viewers with excitement.
• Button: A strategic final moment that leaves the audience wanting more, often a humorous or mysterious tease.

After looking at these types, I wanted to do a Conflict based trailer. Where I can clearly hook the viewers' attention and also because I feel it is the best option for a murder mystery. Now that I know what type of trailer that I want to do. I now want to look at how to edit clips and make it look and feel like a trailer.

How to Make a Movie Trailer Like a Professional Editor

Aspects

• Purpose of Accents: Adds emphasis, clarifies the story, varies the pace, provides breathing spaces
• Types of Accents: Quick shots, sound effects, verbal interjections, music cue hits
• Impact of No Accents: Monotonous pacing, less engaging, harder to follow
• Role in Music Synchronization: Accents land on musical transitions or beats for natural rhythm
• Effect on Audience: Helps audience digest information, keeps engagement high

What does this mean?

This means that aspects are an essential tool in trailer editing. It functions as a punctuation mark that shape the trailer's rhythm and clarity. Editors who rely solely on continuous dialogue and epic music without accents risk producing dull and tiring trailers. Incorporating accents thoughtfully leads to more dynamic, polished, and professional trailers. For my trailer I will make sure to add aspects where they are necessary in order to make sure to keep the audience engaged to the film.

Our Audience

Our target audience for this film is Millennials-Older Gen Z. I will appeal to them by making the trailer a reasonable length and accessible through apps frequently visited by those generations for example YouTube. The film opening is shot in a more domestic setting without too much action allowing for those older people's attentions to be attracted. Although this means that the younger Gen Z-Gen Alpha will not be as interested in our film due to their lack of attention span.

Conclusion

A movie trailer is a very popular and important way to engage with audiences while distributing a film. It allows for them to get a general gist of the story and keeps them wanting more. By making a trailer for our film it will allow it to be shared through a larger audience, allowing them to access it from social media apps like YouTube, TikTok, Instagram, etc. By making sure this film gets out towards those apps it will not only be able to grab their attention through short clips and heart pumping music but also be easy to access through those free apps.