Media Language Theory Three: Genre/Neale

Trailers

Everything Everywhere All At Once April 8, 2022

Phantom of the Paradise, November 1, 1974

Electric Dreams, July 20, 1984

Genre: Action, Fantasy, Sci-Fi
Using Iconography would be best to identify the genre, while most of the scenes are action-based based with visual keys of the like when Evelyn is facing off the group of men. By showing multiple fight scenes and the blood on her face after the villain killed the man, it shows the action side of the film. The fantasy part occurs when she separates her reality from the storage closet and from being in front of the lady reading her bills. When showing the cuts in and out of Evelyn's dimensions using the headset, it is displaying sci-fi as she keeps touching it, then it shifts us into another Evelyn's life for a brief moment.
Cultural effects apply to this film because when showing the family aspect in the trailer, it is showing a disagreement/ wanting to clarify that disagreement with the daughter showing into the family life of immigrant families.
This trailer shows the hybridity of Action and Fantasy with the multiple fight scenes shown and what is happening in those fight scenes, like when the villain turned the man into confetti

Genre: Horror, Comedy
Convention: Narrative Considerations would be best to identify the genre in horror movies; most times, it would have a character being killed by being caught off guard, which is what this trailer depicts. This trailer is showing multiple examples of characters dying in an "unexpected way," and the main villain, whom we can tell is them because of their scary looks.
Social context: The main character, who looks very villain-like like is seen killing people, but when he does kill the dude in the shower, he says "never sing my music again, anyone else who tries dies" this is showing that maybe the music is a bad memory on the character and they want no one else to remember/remind them.
Genre Hybridity: By implementing not only horror by comedy, it makes the extract more appealing to a wider audience as it opens up not only to horror fans but also people who enjoy comedy.

Genre: Sci-Fi, Romance
Convention: Iconography would be the best way to identify the genre. The extract shows a man and his newly bought computer. The computer is helping him with his love life, which ties the Sci-Fi into the romance. The icon (the computer) is helping the main character with his love life, as we can see that the man is a shy person; the computer is "alive/sentient". The computer has "faces" on it when speaking to the man, which further proves the sci-fi part, and later in the clip, we see the man happily pick up the girl and tightly embrace her, which signifies their romantic involvement with each other.
Social context applies to this extract as the man is not well versed with computers but is willing to come to accept it (even if the computer is a little chaotic), especially to get the girl he likes, as he is a shy person.
One aspect of the film is to expand its general audience by combining sci-fi and romance. The combination of these two very popular genres would bring in more fans of those genres, as it appeals to them.